What Does an Audience Include?

Understand what kind of information will be in your new audiences

Persona, Look-alike, and Account-based audiences contain the following contact information:

  • Title
  • Business Name
  • Domain
  • Email Address
  • Address

Online audiences contain a hashed (see note) list of alternate consumer email and phone numbers for use on social platforms (such as HubSpot, Facebook, LinkedIn, Google).


What does hashed mean?

Hashed means the data has been encrypted in a way that is supported by the online ad service you’re importing it to. So, if you look at the file, it’ll look like code. In this way, people’s personally-identifiable information (PII) is protected, while enabling online targeting.