Filters - Demographic
Demographic Filter Configuration
The Demographic filter category allows users to specify demographic filters when creating a consumer list.
Note: Demographic filters are optional and can be used to refine your consumer list. However, filling out the Contact Info, Customizing Limits, and setting Geography are required steps in the process.
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Available Demographic Filters
Age Range
- Description: Select an age range for your consumer list.
- How to Use: Adjust the slider to the desired age range, from 18 to 99 years.
Ethnic Group
- Description: Include consumers based on their ethnic group.
- How to Use: Click the checkboxes next to the ethnic groups you wish to include.
Language
- Description: Target consumers by language preference.
- How to Use: Select the languages by clicking the corresponding checkboxes.
Number of Children
- Description: Filter consumers by the number of children.
- How to Use: Use the slider to select from 0 to 8 children.
Religion
- Description: Filter based on religious affiliation.
- How to Use: Click to select the religions from the list of checkboxes.
Education Level
- Description: Select consumers based on their level of education.
- How to Use: Click the checkboxes to choose the desired education levels.
Gender
- Description: Target your list by gender.
- How to Use: Click to select the gender categories.
Marital Status
- Description: Filter by marital status.
- How to Use: Click to select from the available marital status options.
Occupation
- Description: Include consumers based on their occupation.
- How to Use: Click the checkboxes to select the desired occupations.
Demographic Toggles
- Description: Fine-tune your list by toggling demographic categories on or off.
- How to Use: Click the toggles to activate or deactivate specific demographic categories.
Applying Filters
After selecting the desired filters:
- Click the Apply button at the bottom of the screen.
- The filters will then be displayed under Active Filters on the right-hand side.
Note: If you need to edit or modify a selection, simply click on the filter under Filter Categories on the left-hand side to update your preferences.
Updated 11 months ago