Firmographic Append

You likely have a lot of records of businesses and would like to find out more about them or just find their domain, industry type or phone number. Versium REACH Firmographic Append allows you to find additional fields for each record and provide you with a picture of which businesses are part of your data set.

What is a Firmographic Append

Firmographic Append will allow you to append the following types of data to your records:

  • Biz name
  • City
  • Address
  • Zip Code
  • State
  • Country
  • Business Phone
  • Business Domain
  • Business Website Home Page
  • Number of Employees
  • Sales Volume
  • Year Founded
  • Industry
  • SIC Code
  • SIC Description
  • NAICS Code
  • NAICS Description
  • Is Business Public or Private

Get Your Input List Ready

For Versium REACH to search and find the correct record, your input list needs to include any of the following combinations of inputs:

  • Business Domain
  • Business Email Address
  • Business Name + Business Phone
  • Business Name + Postal Address, City, State, ZIP

For more information, see Prepare Your Business Lists for Import.
For an input list template, see Business Input List Template .

Create a Firmographic Append

  1. From Home, select Firmographic Append.
  1. On the Import List step, select a .csv file to upload, click Use an existing list to select a list from a project, or click Import from HubSpot and choose a list (if you've connected your HubSpot account) and click Next Step.
  1. If prompted, Map the inputs in your list to Versium REACH inputs. Select the down arrow to map your list columns to the appropriate Versium input. When you're done, click Next Step.
  1. Create or choose a project for your list, and click Create.
    Versium REACH will start creating your appended list. You can leave this screen and come back later when your insights are complete to see List Insights and export your audience.
  1. To export your audience or see List Insights, go to the project you saved it in, and select the audience list. Open the action menu to export the audience as a .csv or click Export as CSV.

What can you do with a Firmographic Append?

After completing the Firmographic Append, your appended list can be use directly for your needs. If you wish, you can use Versium REACH to perform an Account Based List for additional attributes followed by an Online Audience Append to be used on social platforms (such as HubSpot, Facebook, LinkedIn, Google).

What's next?