What does an Appended List include?

Depending on the type of append you chose, each record in your list will be appended with additional information and data points. Here is a summary of the types of append you can select from and what information/data points will be added to your list.

• Consumer Contact Append will allow you to select the following types of data to be added to your records:
  • postal address
  • email
  • phone number to your existing records.
• Consumer Demographic Append will allow you to select the following types of append
  • Basic Demographic Attributes
  • Household, Financial and Auto Attributes
  • Lifestyle and Interests Attributes
  • Political and Donor Attributes
• Consumer Online Audience Append contain a hashed (see note) list of alternate consumer email and phone numbers for use on social platforms (such as HubSpot, Facebook, LinkedIn, Google).

For all of your input lists and created audiences, you also Get Insights on Your Consumer Lists that help you visualize the data for your contacts and accounts.

🚧

What does hashed mean?

Hashed means the data has been encrypted in a way that is supported by the online ad service you’re importing it to. So, if you look at the file, it’ll look like code. In this way, people’s personally-identifiable information (PII) is protected, while enabling online targeting.