Consumer Demographic Append

A successful marketing campaign is dependent upon knowing who to target and delivering a message that resonates with your audience. Versium REACH Consumer Demographic data can be added to a customer or prospect list to give you the targeting and messaging insights you need to maximize the effectiveness of your marketing programs.

What's in a Consumer Demographic Append?

Consumer Demographic Append will allow you to select the following types of data to be added to your records (click on each sub-section to see a detail of all the attributes that are appended per each type):

Get Your Input List Ready

Demographic Append allows you to append many attributes to your original uploaded list. For Versium REACH to search and find the correct record, your input list needs to include any of the following combinations of inputs:

Email Address
Phone
Postal Address, City, State, ZIP
First Name, Last Name, City, State
First Name, Last Name, ZIP

For more information, see Prepare Your Consumer Lists for Import .
For an input list template, see Consumer Input List Template.

Create a Consumer Demographic Append

From Home, select Demographic Append.

On the Import List step, select a .csv file to upload, click Use an existing list to select a list from a project, or click Import from HubSpot and choose a list (if you've connected your HubSpot account) and click Next Step.
If prompted, Map the inputs in your list to Versium REACH inputs. Select the down arrow to map your list columns to the appropriate Versium input. When you're done, click Next Step.

Select the Match Type:

Household Level Match - to append data that matches only to the Last name provided as Input, as well as the phone, email or postal address that was provided. In situations where no name is provided, we match to the Input provided (email, phone or postal address). These are also considered a household level match.
Individual Level Match - to append a record from our database that matched the First & Last name provided as Inputs, as well as the phone, email or postal address that was provided.

Then select the type of data/attributes you would like to append; choices are the following:

The Estimated Match report will provide you with real time estimates on the output of your appended file.
Click Next Step after you made your selection.

Create or choose a project for your list, and click Create.
Versium REACH will start creating your appended list. You can leave this screen and come back later when your insights are complete to see List Insights and export your audience.

To export your audience or see List Insights, go to the project you saved it in, and select the audience list. Open the action menu to export the audience as a .csv or click Export Your New List.

What can you do with a Consumer Demographic Append?

After completing the Consumer Demographic Append, your appended list can be use directly for your needs. If you wish, you can use Versium REACH to perform a Consumer Contact Append for additional attributes or a Consumer Online Audience to be used on social platforms (such as HubSpot, Facebook, LinkedIn, Google).

What's next?

Consumer Contact Append
Consumer Online Audience Append
Direct email campaigns. Make sure you're following Direct Email Best Practices