Match Credits Value Conversion Table
Learn how matches are converted into credits
Below you will find details on what is included with your REACH subscription as well as how many match credits are applied in each of the REACH Business and Consumer tools.
| REACH Business (B2B) | Match Credits to download |
|---|---|
| Online Audience Append - Digital Audience | 1 |
| Account-based List Gen Online Audience | 1 |
| Account-based List Gen Business Emails | 2 |
| Persona-based List Gen Online Audience | 1 |
| Persona-based List Gen Business Emails | 2 |
| Firmographic Append | 3 |
| Consumer to Business Email | 3 |
| IP2Domain + Firmographic Append | 3 |
| HEM-to-Business Domain (via REACH API only) | 1 |
| REACH Consumer (B2C) | Match Credits to download |
|---|---|
| Online Audience Append | 1 |
| Contact Append - Best Phone, Mobile Phone, Multiphone Append | 1 |
| Contact Append - Email append | 1 |
| Contact Append - Multi Email append (via REACH API Only) | 1 match credit per email |
| Demographic Append - Basic Demographic Append (see Note below) | 1 |
| Demographic Append - Household, Financial & Auto Append (see Note below) | 1 |
| Demographic Append - Lifestyle & Interests Append (see Note below) | 1 |
| Demographic Append - Political & Donor Append (see Note below) | 1 |
| Demographic Append - Full Demographic Insights (via REACH API Only) | 3 |
| B2C List Gen - per contact point (Address, Email, Phone, Online Audience) (see Note below) | 1 per contact point |
| B2C List Gen - per Demographic Category (i.e. basic/household/lifestyle/political) or all filters used (see Note below) | 1 per category |
As part of your Reach Single Subscription, you will receive a subscription to Marketing Star (Essentials Package), at no additional license cost. Additional Marketing Star usage charges may apply. For more information about Marketing Star or the Marketing Star Terms of Use, go to https://www.marketingstar.io or https://www.marketingstar.io/terms-and-conditions.html
Note: These REACH tools are also available through Marketing Star where the same Match Credit pricing applies. Usage of these products on Marketing Star is tracked on your REACH Usage link under API usage, "Marketing Star" API.
Updated 3 months ago