Match Credits Value Conversion Table

Learn how matches are converted into credits

Below you will find details on how many match credits are applied in each of the REACH Business and Consumer tools

REACH Business (B2B)Match Credits to download
Online Audience Append - Digital Audience1
Firmographic Append3
Consumer to Business Email10
IP2Domain + Firmographic Append3
HEM-to-Business Domain (via REACH API only)1
REACH Consumer (B2C)Match Credits to download
Online Audience Append1
Contact Append - Best Phone, Mobile Phone, Multiphone Append1
Contact Append - Email append1
Demographic Append - Basic Demographic Append1
Demographic Append - Household, Financial & Auto Append1
Demographic Append - Lifestyle & Interests Append1
Demographic - Political & Donor Append1
B2C List Gen - per contact point (Address, Email, Phone)1 per contact point