Match Credits Value Conversion Table
Learn how matches are converted into credits
Below you will find details on how many match credits are applied in each of the REACH Business and Consumer tools
| REACH Business (B2B) | Match Credits to download |
|---|---|
| Online Audience Append - Digital Audience | 1 |
| Account-based List Gen Online Audience | 1 |
| Account-based List Gen Business Emails | 2 |
| Persona-based List Gen Online Audience | 1 |
| Persona-based List Gen Business Emails | 2 |
| Firmographic Append | 3 |
| Consumer to Business Email | 3 |
| IP2Domain + Firmographic Append | 3 |
| HEM-to-Business Domain (via REACH API only) | 1 |
| REACH Consumer (B2C) | Match Credits to download |
|---|---|
| Online Audience Append | 1 |
| Contact Append - Best Phone, Mobile Phone, Multiphone Append | 1 |
| Contact Append - Email append | 1 |
| Contact Append - Multi Email append (via REACH API Only) | 1 match credit per email |
| Demographic Append - Basic Demographic Append | 1 |
| Demographic Append - Household, Financial & Auto Append | 1 |
| Demographic Append - Lifestyle & Interests Append | 1 |
| Demographic Append - Political & Donor Append | 1 |
| Demographic Append - Full Demographic Insights (via REACH API Only) | 3 |
| B2C List Gen - per contact point (Address, Email, Phone) | 1 per contact point |
| B2C List Gen - per Demographic Category (i.e. basic/household/lifestyle/political) or all filters used | 1 per category |
Updated about 14 hours ago