Use a saved Persona to Create a Persona Audience
Describe your perfect customer persona, and then create an audience from it.
If you have previously saved the profile of a Persona, you can now use this profile to create a Persona Audience.
Use a Persona to Create Your Persona Audience
- In the left menu, select Personas.
- Click on the persona you wish to use to create a new Persona Audience.
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- Click "Create Persona Audience"
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- Enter a name for your Persona audience list, and select or enter a project. Make your audience list name something descriptive that helps you remember what your persona selections were, like “SmallBizVPs.”
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- Underneath your filter selections, click Create.
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Versium REACH will start creating your audience. You can leave this screen and come back later when the audience is complete.
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Tip
Scroll through this report to get insights on your new audience.
- To export your audience or see List Insights, go to the project you saved it in, and select the audience list. Open the action menu to export the audience as a .csv.
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What can you do with a Persona Audience?
You can use a Persona audience to find new prospects that have the financial, business size, and location profiles that you’re targeting. Persona audiences can be used for:
- Direct email campaigns
- As input to online and account-based audience creation in Versium REACH
What's Next
Updated over 1 year ago