Use a saved Persona to Create a Persona Audience
Describe your perfect customer persona, and then create an audience from it.
If you have previously saved the profile of a Persona, you can now use this profile to create a Persona Audience.
Use a Persona to Create Your Persona Audience
- In the left menu, select Personas.
- Click on the persona you wish to use to create a new Persona Audience.
![persona_card.png 648](https://files.readme.io/1e33140-persona_card.png)
- Click "Create Persona Audience"
![persona_card_details.png 2378](https://files.readme.io/ad163a2-persona_card_details.png)
- Enter a name for your Persona audience list, and select or enter a project. Make your audience list name something descriptive that helps you remember what your persona selections were, like “SmallBizVPs.”
![persona_audience_and_project.png 992](https://files.readme.io/0d05c68-persona_audience_and_project.png)
- Underneath your filter selections, click Create.
![create_627.png 178](https://files.readme.io/c11514e-create_627.png)
Versium REACH will start creating your audience. You can leave this screen and come back later when the audience is complete.
![Insights.jpg 1876](https://files.readme.io/1014a1f-Insights.jpg)
Tip
Scroll through this report to get insights on your new audience.
- To export your audience or see List Insights, go to the project you saved it in, and select the audience list. Open the action menu to export the audience as a .csv.
![action_menu_627.png 1210](https://files.readme.io/93dc778-action_menu_627.png)
What can you do with a Persona Audience?
You can use a Persona audience to find new prospects that have the financial, business size, and location profiles that you’re targeting. Persona audiences can be used for:
- Direct email campaigns
- As input to online and account-based audience creation in Versium REACH
What's Next
Updated 9 months ago