v.1.7 - What's New - Jan 27, 2020

The Versium team is delighted to bring you a new version of REACH (v.1.7) with new and updated features!

New features include:

  • Exclusion Lists - Users are now able to select an existing list that can be referenced during the generation of a new audience. This will ensure that any new audience generated by Versium REACH will not contain any contacts from the Exclusion List.
  • Adroll Campaigns support file - the online audience will generate now a hashed file to be specifically used with Adroll.
  • Original Hashed Audience - the online audience will now also hash and include the original list in the downloaded .zip file. This will allow users to use the original list in the A/B testing against the audience generated by Versium REACH.
  • Many bug fixes and back end improvements.