v.1.6 - What's New - Jan 7, 2020

The Versium team is delighted to bring you a new version of REACH (v.1.6) with new and updated features!

New features include:

  • Suppression Lists - Users are now able to upload a list of opt-out contacts that will be referenced during the generation of a new audience. This will ensure that any new audience generated by Versium REACH will not contain any contacts from the opt-out Suppression List.
  • Updated Look-alike Audience generation - the look-alike audience has been updated and fine tuned to generate a better audience that matches more closely to the original one.
  • Updated data universe and many bug fixes